- Brief: To relaunch and brand a product eg
- Cars
- Technology
- Band
- Books
- Customer: Where the product will be displayed and sold eg
- Commercial department store
- One off boutique
- Target market: Who the product will be aimed at eg
- young bright fun, 60s graphics, scandinavian folk art
- such as scouting for girls ?
- Merchandise: manufactured goods to advertise and sell the product
- Posters
- Bags
- tshirts
- mugs
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