Wednesday 25 January 2012

Marimekko

http://www.marimekko.com/

Finnish company established in 1951. Producer of high quality clothing, interior decoration, bags and accessories. Focuses on Scandinavian/ folk art pattern design.

Helsinki - Helsingfors, Spring Fabrics 2012

Siirtolapuutarha fabric, Twilight series, 2012

Unikko pattern, Marimekko classics, 1964

Research on Visual Merchandising

http://millingtonassociates.com/

'its not just the thought that counts. The execution is crucial too'
Worked with some of the world's leading brands to transform imaginative design ideas into inspiring 3d installations.

Habitat, Christmas 2011, international

De Beers, Christmas 2010, global

Stella McCartney, Childrenswear launch, worldwide

Research on Visual Merchandising Industry

http://www.elemental.co.uk/
Temporary Displays
  • Window Displays
  • Promotional sites
Design and manufacture in house or produce in international workshops, install and distrubute nationally and internationally. Produce one off projects and roll-out campaigns.

Nespresso

Magasin du Nord

Juicy Couture

Research on the Visual Merchandising Industry

http://www.whiteghyll.co.uk/
Whiteghyll specialise in the design and manufacture of POS and Visual Merchandising display products, alongside nationwide onsite installation.

Paperchase Vaentines 2011
Very strong working relationship with Paperchase which spans over 10 years. We manufacture instore acrylic displays, ranging from book stands to acrylic display cubes. Our display products can be seen in their 130+ stores across the UK and Worldwide. We are also called upon to produce seasonal bespoke window displays for Christmas and other seasonal events. These can be viewed in their flagship stores in London and Manchester.
The brief was to manufacture and deliver a bespoke window display for Valentines Day 2011 using supplied Gothic themed artwork.
Using the supplied artwork from Paperchase, printed and used CNC machine to cut to shape large skull themed prints onto Foamex. These were over 2 meters wide and used to hang in-store and within the window display at Tottenham Court Road.

Heal's Cristmas 2010
Brief to work alongside Heal's design and development team and create a multi purpose window scheme for the pre and post Christmas season. Ensure all display panel backdrops and central floor display units will incorporate furniture and retail merchandise.
Window graphics were designed and produced to allow all in-store products to be clearly viewed. All window, back panel and central floor unit graphics were produced in house using Graphtech FC1200 plotter, then distributed and installed by the Heal’s team.

Ann Sumers Knickerbox relaunch, 2008
Produce working samples to coincide with the initial ideas that Ann Summers had been briefed on. Required to work closely with Ann Summers to choose the elements that work more effectively with the look that was desired and which would prove to be commercially viable. All products to promote the Knickerbox re-brand.
Brief was to manufacturethe majority of the in-store and window point of sale for Ann Summers’ 130 UK stores. This included large format backing panels which were screen printed, CNC cut and then heat bent to form 3D butterfly shapes.
Large and small window graphics and various in-store point of sale products to promote the re-brand were also produced to ensure maximum exposure of the re-brand. All products were packed in-house and distributed by the skilled Whiteghyll finishing team to ensure that all products reached the 130 stores in perfect condition.

Ideas for Final Installation

I wanted to create a large installation for my final piece, here are my brainstormed ideas:
  • Brief: To relaunch and brand a product  eg
- Film
- Cars
- Technology
- Band
- Books
  • Customer: Where the product will be displayed and sold eg
- Up market, high end, exclusive
- Commercial department store
- One off boutique
  • Target market: Who the product will be aimed at eg
- 18/25 years
- young bright fun, 60s graphics, scandinavian folk art
- such as scouting for girls ?
  • Merchandise: manufactured goods to advertise and sell the product
- Packaging eg cd case
- Posters
- Bags
- tshirts
- mugs